Lasting Drama Waterproof Gel Pencil: Up to 16HR wear. Waterproof. Now all-day intensity goes ultra smoothHigh intensity pigments + transluscent gel base for a super easy glideSmudge-resistantWaterproofNon-stop...

Meet a new generation of mascara! Snapscara is our 1st pigmented wax-free mascara that features a zero-hassle, no clump formula that glides on smooth for clean volume and defined lashes all-day. This voluminous mascara is made without...

After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara and now in a royal blue formula! Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that...

Master the art of the winged eyeliner with the Allure Best of Beauty Award Winner 2013. Maybelline New York's Eyestudio Master Precise Liquid Eyeliner delivers laser-sharp precision for the most defined line. The liquid eyeliner features an...

Unleash girl boss lashes, now in daring hues! Colossal Big Shot delivers fully loaded volume in just one coat: 8 out of 10 saw root-to-tip volume, instantly. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen...